Behind the Scenes: 80%20 Summer & Fall Photo Shoot

For this shoot- our model is living a day in the life as Ce Ce Chin, well at least through her wardrobe and style she is!

Compass Trade Show: NYC

Compass NYC proved to be a success- one element that we think is important to touch on, is that shoe shows are evolving from being about market segmentation and gender and more about branding. If you have a cool strong message along with product that is innovative and intentional you can sit together on the same trade show floor. This new way of thinking is important both for buyers and brands. Thanks BPMW- we loved the show.


With Eik Braun Ottosen from Rubber Duck Footwear
With Ashley Minton from Native Footwear and The Foundation Showroom

Bread & Butter Trade Show Guide: Featuring Ce Ce Chin

Check out Ce Ce Chin profiled in the Bread and Butter Trade Show Guide- and get a sneak peak at her inspiration for the Fall 2010 Collection.

Analyzing Trends Guest Critic: Jasmine Takanikos

Jasmine Takanikos, our lovely 80%20 Brand Strategist, is leading a class at Parsons called "Analyzing Trends 2010". Check out more info here...

You're invited...

Join 80%20 & Ce Ce Chin at Compass, Feb 1-2 in New York and The WSA Collections, Feb 2-4th in Las Vegas.

Hot off the Presses!

Lucky Magazine's February issue features the desert boot as a key item in winter footwear- and our Woolen Eliotte boot makes the cut:


Looking to get that biker look with an 80%20 kick? Footwear PLUS thinks
our Wren boot is the just what you need.


Footwear and Fashion Extras shines the spotlight on our new Ce Ce Chin Collection.

80%20 loves Capsule NYC...

Our visit to the Capsule show yesterday left us excited for trade show season! Brand Pimps and Media Whores (BPMW) did a great job with the brand selection and visual merchandising. Also, BPMW's shows always have the cutest guys in attendance! Some of the footwear brands we loved at Capsule were Zuriick, Yuketen, Quoddy.

Look for us at BPMW's exclusive footwear show, Compass on February 1 and 2 at the Puck Building in New York!

Check out who we saw at the show...


Ce Ce with fellow shoe designer Ronnie Fieg


Ce Ce with Edina Sultanik from Brand Pimps and Media Whores


Ce Ce with Yossi Capland from Scotch and Soda.


Ce Ce with Barney Walters from Palladium