Thursday, February 4, 2010

Compass Trade Show: NYC

Compass NYC proved to be a success- one element that we think is important to touch on, is that shoe shows are evolving from being about market segmentation and gender and more about branding. If you have a cool strong message along with product that is innovative and intentional you can sit together on the same trade show floor. This new way of thinking is important both for buyers and brands. Thanks BPMW- we loved the show.


With Eik Braun Ottosen from Rubber Duck Footwear
With Ashley Minton from Native Footwear and The Foundation Showroom


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